NFL star JJ Watt has partnered with Culver's to launch the 'JJ's Way' meal, the fast-food chain's first celebrity meal, available from August 5 to September 29. The meal includes a Culver's Deluxe, Wisconsin cheese curds, root beer, and a turtle sundae made with chocolate custard. For each meal sold, Culver's will donate $1 to the JJ Watt Foundation, which supports after-school athletic programs for middle school children, with a donation cap of $100,000. Watt, who grew up frequenting Culver's in Wisconsin, expressed excitement about sharing his favorite meal with fans across the country. Culver's Chief Marketing Officer Julie Fussner emphasized the perfect alignment between Watt's Wisconsin roots and the brand. More information can be found on Culver's website.