Donald Trump is facing significant challenges in the 2024 presidential race, trailing Vice President Kamala Harris in key polls, as Republican pollster Frank Luntz attributes this decline to Trump's own negative campaigning. Luntz noted that while Trump has the issues of immigration and inflation on his side, his personal attacks and lack of message discipline have alienated potential voters. Harris, who is gaining momentum and popularity, especially among younger voters, is being seen as a formidable opponent, having recently overtaken Trump in several critical swing states. Despite Trump's past advantages, his recent focus on personal attacks rather than the issues has led to a notable drop in support. As Harris prepares for a likely boost from the upcoming Democratic National Convention, insiders suggest that Trump needs to adopt a more issue-focused strategy to regain his footing, rather than continuing with personal attacks. Luntz emphasized that Harris's appeal is growing, partly due to voters relating to her campaign, while Trump risks losing touch with the electorate.