Colorado Buffaloes coach Deion Sanders is at the center of media controversy after revoking the Denver Post columnist Sean Keeler's press privileges for personal attacks. In response to criticism from ESPN analyst Paul Finebaum, who labeled Sanders a 'bully' and 'hypocrite', Sanders defended his actions by claiming Finebaum's comments demonstrate an obsession with him. The situation escalated as Sanders used an interview with Robert Griffin III to turn Finebaum's 'irrelevant' remark back on the analyst, asserting that Finebaum's focus on him proves the Buffaloes are 'hot'. Additionally, former NBA player Matt Barnes voiced support for Sanders, drawing parallels with past sports rivalries and criticizing Finebaum's relevance in the discourse. The ongoing feud highlights Sanders' unconventional approach to media relations as he prepares for the upcoming season. This incident reflects deeper tensions in college sports media dynamics.