Apple Podcasts Loses Ground to YouTube, Spotify

Apple Podcasts has seen a significant decline in its market share, dropping from approximately 30% in 2019 to around 12% today, making it the third most popular podcast platform behind YouTube and Spotify. YouTube has emerged as the dominant platform, currently holding 31% of the podcast market, with Spotify at 21%. Several factors have contributed to Apple's decline, including its late entry into video podcasting and limited accessibility on non-Apple devices until recently. While Apple once defined the podcasting landscape, it has struggled to adapt to changing trends, particularly among younger listeners who prefer video content. Critics argue that Apple's leadership under Tim Cook has been reactive rather than innovative, resulting in missed opportunities in the evolving podcasting space. As the market continues to shift, the future of Apple Podcasts remains uncertain amidst growing competition.