The NFL has implemented significant changes to its kickoff rules for the 2024 season, primarily aiming to make kickoff returns more exciting by moving the kicking team closer to the receiving team's territory. However, the new regulations prohibit surprise onside kicks, which has drawn criticism from former Steelers coach Bill Cowher. Cowher, who successfully executed a surprise onside kick in Super Bowl XXX, expressed his disappointment, stating that this play added excitement and strategy to the game. Under the new rules, onside kicks can only be attempted in the fourth quarter with prior notification to officials, removing the element of surprise. Although the league seeks to enhance kickoff returns, the elimination of the surprise onside kick is seen by Cowher as a loss for the game's strategic depth. He argues that while the success rate of onside kicks is low, this unique play should remain part of the competition.