WNBA Secures $2.2 Billion Media Rights Deal

The WNBA has secured a significant new media rights deal valued at $2.2 billion over 11 seasons, averaging $200 million annually, amidst rising popularity fueled by star rookies like Caitlin Clark and Angel Reese. This agreement, part of a larger $77 billion NBA media pact, will undergo a reevaluation after the 2028 season, allowing for potential increases based on league performance metrics. Initial valuations suggested WNBA rights were worth about $125 million per year, but the NBA successfully negotiated a higher allocation from its media partners, Disney, NBCUniversal, and Amazon. League Commissioner Cathy Engelbert emphasized the importance of this deal in establishing a sustainable economic model for the WNBA's future. Additionally, the league aims to enhance player salaries and benefits, reflecting optimism about its growth and success. Recent events, including a record-breaking All-Star Game, further exemplify the increasing viewership and attendance in women's basketball.