Netflix is set to launch 'Squid Game: The Experience' in New York City on October 11, 2024, at the Manhattan Mall. This immersive event allows participants to engage in challenges inspired by the hit series, including the iconic 'Red Light Green Light,' while also introducing new games. Guests can participate individually or in teams of up to 24, and after the gameplay, they can enjoy authentic Korean cuisine at a night market and shop for exclusive merchandise at 'Squid Mart.' Ticket sales will begin on August 21, with prices starting at $39, and the experience is timed to coincide with the premiere of 'Squid Game' Season 2 on December 26. Following a successful run in Los Angeles, this event exemplifies Netflix's expansion into live experiences, which will also include additional themed experiences in Europe and Asia.