Amazon's acquisition of Whole Foods in 2017 did not disrupt traditional supermarkets as expected, leading to suggestions that Amazon should consider acquiring another grocery chain to boost its store network. Prime Day saw consumers purchasing inexpensive items with an average order size of $59.78, driving a surge in consumer packaged goods and electronics sales on Amazon. Additionally, Amazon leverages data-driven strategies like personalized recommendations to increase sales and offers free shipping at a cost. The Prime Day event also highlighted Amazon's efforts to promote its grocery delivery services, with 13% of buyers purchasing groceries and significant savings offered at Whole Foods and Amazon Fresh. Overall, Prime Day set new sales records for Amazon and attracted millions of shoppers worldwide, emphasizing the link between Prime membership and savings.