NBA Stars Promote Jordan Brand in China

Luka Doncic, Jayson Tatum, Zion Williamson, and Paolo Banchero are currently in China for the inaugural Jordan Brand Family Tour, aimed at connecting with local youth and promoting basketball culture. The players have visited notable locations in Shanghai, including Nike's campus and The Bund, and are also set to tour the Great Wall of China. During their visit, Tatum expressed his fear of heights while Williamson commented on the heat, highlighting their experiences. The tour includes interactions with fans, youth basketball camps, and participation in streetball tournaments. Jordan Brand's VP in Greater China emphasized that the tour celebrates basketball's global reach and the community built around it. This event is significant as it marks a cultural exchange, strengthening the brand's connection with fans in China.