ITC Hotels has announced plans to open a new Welcomhotel property in Pushkar, Rajasthan, in partnership with SRK Hospitality Pvt Ltd. The 96-room hotel, set to open in 2026, will feature various amenities including banquet facilities, dining options, and recreational spaces. Anil Chadha, Chief Executive of ITC Hotels, noted that Pushkar is a popular tourist destination, enhancing their portfolio in the region. Concurrently, Indian Hotels Company Ltd also revealed a Taj-branded resort in Pushkar, featuring 110 rooms and extensive meeting space, marking their entry into this growing market. This growth in hospitality is attributed to the rising demand driven by religious tourism in the area. Both hotel chains aim to leverage Pushkar’s appeal to enhance their presence in Rajasthan's hospitality sector.