IHOP has reintroduced its all-you-can-eat pancake promotion for $5, available from July 29 through September 15, 2024, to attract budget-conscious customers during the back-to-school season. Diners can start with a full stack of five buttermilk pancakes and request additional servings two at a time. Alternatively, customers purchasing breakfast combos can upgrade to unlimited pancakes at no extra cost. This move aligns with broader trends in the restaurant industry, where establishments like Burger King, McDonald's, and Taco Bell are also offering value meals to entice inflation-weary consumers. IHOP’s decision to move the promotion from its usual early-year timing reflects a strategic response to current economic pressures and consumer behaviors. The promotion highlights the company's efforts to provide affordable dining options amid rising food costs and declining restaurant visits.