Lululemon Withdraws Breezethrough Leggings Amid Criticism

Lululemon has pulled its $98 Breezethrough leggings from the market after facing widespread ridicule and poor customer reviews regarding their unflattering V-shaped back seam. Launched on July 9, the leggings were marketed as an innovative product but received a dismal 3.1-star rating on 112 reviews, with many customers comparing the seam to a 'whale tail' or a 'giant arrow pointing to the butt crack'. This incident marks another setback for the company, which has seen its stock plummet by 50% this year, including a 16% drop in the past month. Lululemon stated that it takes customer feedback seriously and plans to incorporate it into future designs. Analysts have lowered expectations for the company's revenue and profit growth following this product misstep. The company aims to regain consumer trust as it re-evaluates its design strategies.