WNBA Executive Concerned Over League's Undervaluation

The WNBA's executive director, Terri Jackson, has expressed concerns over the league being undervalued in the new $2.2 billion 11-year media rights deal approved by the NBA. Despite an increase from the current $60 million annually to around $200 million in the new deal, Jackson believes this undervalues the league's growth and popularity. The NBA's Board of Governors approved media rights deals with Disney, NBC, and Amazon worth approximately $76 billion, with potential impacts on player salaries and overall league revenue. Jackson's criticism emphasizes the need to fairly evaluate the WNBA's worth amidst its expanding fan base and player contributions, hinting at potential implications for player salaries and league infrastructure.