AI quotes in Megalopolis

Lionsgate has terminated its relationship with marketing consultant Eddie Egan after the release of a 'Megalopolis' trailer that included AI-generated fake quotes misrepresenting critics' views on director Francis Ford Coppola's previous films. The misleading quotes, which criticized classics like 'The Godfather' and 'Apocalypse Now,' were meant to illustrate a polarizing reception but instead sparked backlash for their inaccuracy. Egan's oversight in the vetting process led to significant scrutiny and an apology from Lionsgate, emphasizing the importance of accuracy in marketing practices. While neither Egan nor Lionsgate intended to mislead, the incident raises concerns about the ethical use of AI in promotional content. As the film industry continues to adopt AI technologies, this case serves as a cautionary tale highlighting the need for strict guidelines and verification processes. Moving forward, studios are urged to prioritize transparency and integrity in their marketing efforts.