Under Armour has launched a special sneaker collection to celebrate WNBA star Kelsey Plum ahead of her 30th birthday on August 24, 2024. The highlight is the Breakthru 5 'Plum', a performance basketball shoe designed specifically for female athletes, featuring a vibrant purple colorway with unique 'dew' droplets and Kelsey Plum branding. This shoe, priced at $135, is one of the first player-exclusive styles available to the public, reflecting Plum’s influence on the design process. Additionally, a limited-edition Apparition sneaker has been released, offering a lifestyle option for fans at $110. The collection honors Plum's achievements, including her role in leading the Las Vegas Aces to back-to-back WNBA championships and winning Olympic gold with Team USA. Fans can watch Plum debut the sneakers in her game against the Minnesota Lynx.