Dyson Launches Airwrap i.d. Hair Styler

Dyson has unveiled its latest innovation, the Airwrap i.d., a smart hair styling tool that utilizes Bluetooth technology for a personalized styling experience. This device automates the curling process based on user profiles and includes three new attachments, bringing the total to 19 options for various hair types. The Airwrap i.d. will be available in a limited-edition Strawberry Bronze and Blush Pink colorway, inspired by the vibrant colors of strawberries grown at Dyson's farm in the UK. Additionally, Dyson has entered the wet line styling market with the launch of a Chitosan-based pre-styling cream and post-styling serum designed to complement its hair tools. These new products aim to enhance hair styling while combating humidity and frizz. The Airwrap i.d. is set to retail for $599.99 and will officially launch on August 26, 2024.