Harris-Walz Campaign Launches WhatsApp Channel for Voters

The Harris-Walz campaign has launched a bilingual WhatsApp channel, 'Latinos con Harris-Walz,' marking a first for direct engagement with Latino voters in U.S. presidential campaigns. This initiative aims to provide accurate information amidst concerns of misinformation prevalent on the platform, especially given that 54% of Hispanic adults in the U.S. use WhatsApp. In addition, the campaign is conducting over 20 events across key battleground states to promote Vice President Harris' housing policies and contrast them with former President Trump's agenda. Meanwhile, the AFL-CIO has initiated its largest voter mobilization effort to support Harris, leveraging its 13 million members to sway union voters. Democratic PACs have also invested $5 million in a bilingual ad campaign targeting Latino voters, emphasizing Harris' relatable background compared to Trump's. These strategies highlight the increasing importance of Latino voters and digital outreach in the upcoming election.