US video streaming companies, including Disney Plus, Hulu, Max, ESPN, Warner Brothers Discovery, and Fox, are forming alliances to attract viewers, boost ad sales, and turn a profit, emulating Netflix's success. The collaborations aim to address the escalating production costs and financial sustainability in the streaming industry. Netflix's strong performance in gaining subscribers and profits continues, while maintaining multiple streaming accounts may soon exceed the costs of traditional cable packages. Bundling services like Comcast's StreamSaver offer cost-efficient options, with similar joint discounts expected from Disney+, Hulu, and Max by late 2024, reflecting a strategic shift in the industry.