The film adaptation of Colleen Hoover's novel 'It Ends With Us,' starring Blake Lively and Justin Baldoni, has faced backlash for its marketing approach, which critics argue trivializes the serious subject of domestic violence central to the story. Despite a strong box office opening with $50 million, audience reactions reveal a disconnect between promotional materials, which suggested a light romantic comedy, and the film's darker themes of abuse. Many viewers, unaware of the book's content, expressed shock at the graphic depictions of domestic violence, emphasizing the need for better trigger warnings in marketing. Hoover's personal experiences inform the narrative, yet the film's sanitized portrayal has led to criticisms of its handling of such a sensitive issue. The tension between Lively and Baldoni during the press tour has added to the controversy, raising questions about creative control and representation in Hollywood. The film has sparked broader discussions about domestic violence and the importance of accurate storytelling in adaptations.