Newcastle United's ambitions under the Saudi Public Investment Fund (PIF) are leading to significant commercial growth, with income from sponsorship and merchandise sales projected to reach £70 million for the 2023-24 season. As the club approaches the third anniversary of the takeover, they are focusing on a major stadium redevelopment plan for St James' Park, which includes the possibility of expansion or relocation. COO Brad Miller has emphasized the club's commitment to substantial investment in infrastructure, stating that a definitive decision on the stadium project is 'imminent'. In parallel, the recent opening of the St James’ STACK fanzone highlights the club's desire to enhance fan engagement. While expanding the current stadium presents engineering challenges, it remains the preferred option among fans. The club is conducting a feasibility study to assess the best course of action moving forward.