Bud Light has launched a new collection of limited-edition cans featuring the colors and logos of 26 college football teams to celebrate the upcoming season. This campaign, which includes the Arkansas Razorbacks, Kansas Jayhawks, and K-State Wildcats, is part of a broader initiative to engage passionate college football fans. The cans are already available nationwide and include a QR code for fans to enter a sweepstakes for a trip to an away game. Comedian Shane Gillis and his partner John McKeever are collaborating with Bud Light for a series of commercials throughout the season. Bud Light's senior vice president of marketing, Todd Allen, emphasized the brand's commitment to enhancing gameday experiences for fans. The campaign also ties into Bud Light's broader 'Easy to Sunday' promotion featuring NFL-themed packaging and commercials with Peyton Manning.