Blake Lively has officially launched her own haircare line, Blake Brown Beauty, after seven years of development. The brand, named in honor of her father's original surname, will be available exclusively at Target and her website starting next week. The product line aims to provide high-quality, clean, vegan, and cruelty-free haircare products at an affordable price, with fragrances that rival high-end perfumes. Lively, who self-styles and is known for her iconic hair, has meticulously tested the formulas herself. The launch coincides with her promotional activities for the movie 'It Ends with Us,' where she stars and produces. Her husband, Ryan Reynolds, expressed pride in her achievement via social media.